The best things in life are FREE.

In the beginning of the year, Color Inc hosts FREE core photography classes that will help improve your skills and take your business to the next level. This coming season we have some excellent speakers lined up.  If you missed a SOP event or would like to look back, check out the videos below from each month in 2016. 

Upcoming FREE Events


Tuesday, January 17, 2017

The Cheney Place
1600 Monroe NW, Grand Rapids, MI 49505


During this live post processing discussion and demo, Sally Molhoek will push the boundaries of the ordinary "clean edit," and using Adobe Lightroom and Adobe Photoshop, will show you how to utilize the tools and tricks that can take your editing to an entirely new level, into the realm of the magical and dynamic.  Sally will supply you with your "Editing Ingredients." You will learn various techniques and be introduced to lesser-known tools, but then you will be encouraged to use the knowledge gained to develop your own unique "recipe" that gives your work its distinctive voice.  Learning all the tricks will only take you so far.  Study, introspection, experimentation and personal goals will make the end result different for *each and every* person.  Let's talk about what that means to YOU.


Learning Objectives:

1. See a walkthrough of a basic clean edit, along with quick and handy methods for giving a clean edit a little "twist." 

2. Be introduced to creative post-processing tools and tricks, and new methods of applying adjustments and effects.

3. Gain an understanding of the hows, whys, and whens for using various Lightroom and Photoshop techniques.

4. Gain a better understanding of how to take the various techniques learned and to use those techniques to further develop one's individual style by blending them uniquely.

2. The Organized and Efficient Photographer: Tips and Workflows for Streamlining Your Digital Approach With MISSY MAYO.

Tuesday, February 21, 2017

The Cheney Place
1600 Monroe NW, Grand Rapids, MI 49505


As a busy mother of two young children and a successful family photography business owner, Missy Mayo quickly learned to be as efficient at culling, editing, and maintaining her business as she was at changing dirty diapers and vacuuming before company. Being an organized and efficient photographer was essential for maintaining her own personal sanity and the profit line of her business. In this program, you will learn her specific tricks and lesser known built-in tools to help you organize your images, cull easily, and edit more efficiently in Adobe Lightroom and Photoshop.

Learning Objectives:

1. Create an organized system for maintaining personal and client images in Adobe Lightroom.

2. Learn how to find any image among thousands in minutes.

3. Learn to cull images efficiently within Adobe Lightroom.

4. Automate your workflow in Photoshop with batch editing and dozens of time-saving methods.

5. Learn how Lightroom Mobile and Lightroom on the Web allows you to access and share your images from multiple devices.

3. Tips for a Successful Newborn Photography Session with Melissa Gregersen

Tuesday, March 21, 2017

The Cheney Place
1600 Monroe NW, Grand Rapids, MI 49505


Melissa Gregersen has owned and operated her photography studio in Kalamazoo Michigan for ten years. The last five years she has perfected and specialized in newborn photography. In this class, she will walk you through start to finish how she does a newborn session. From equipment needs, setup of props, soothing techniques, in depth demonstration of newborn posing techniques, and in person sales. She plans to have time to Q & A at the end. So bring your notebooks, pens and questions because Melissa is thrilled to come and teach her passion of newborn photography.

2016 School of Photography Archives


Are you interested in learning how to manage and process your images more efficiently? Nathan Holritz - CEO of - will share a simple four-step workflow that will enable you to work efficiently in Adobe Lightroom, the premier image processing software on the market.



Want to get a real, honest, emotional connection from your clients, but aren't quite sure how to get there? Do you find your photos feeling static or stale? 
In this class we discussed simple and easy techniques that break your clients out of those rigid poses and into fun, natural, fresh captures. We discussed how to turn posed images into photos that speak to the subjects personality. Carrie Ann shared how she interacts with her clients and the tricks she uses to create genuine images starting with basic posing and direction. Join us for this excellent networking event!


In this program Nicole Everson went over how she turned her little dream into a successful business.  Nicole covered branding, marketing, and how to find a balance in this crazy demanding industry. This inspiring program is sure to push your business to the next level.


In this program Josh Weiland taught how to grow your business by offering physical prints and products. Josh also showed the steps to booking ONLY positive clients who are happy to pay for your custom artwork.