Privacy Policy

Color Inc Privacy Policy

Effective Date: October 8, 2026

Color Incorporated Digital Imaging (“Color Inc,” “we,” “us,” or “our”) respects the privacy of our customers and is committed to protecting the personal information and customer content entrusted to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites, create an account, place an order, upload images, use our ordering software or services, communicate with us, or otherwise interact with Color Inc.

By using Color Inc’s websites, ordering systems, products, or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information you provide directly to Color Inc, including:

  • Name;

  • Business or studio name;

  • Email address;

  • Telephone number;

  • Billing and shipping addresses;

  • Account and login information;

  • Payment and transaction information;

  • Order history;

  • Product selections and preferences;

  • Customer service communications;

  • Uploaded photographs, artwork, designs, files, and related order information;

  • Shopping cart and ordering activity; and

  • Other information you voluntarily provide.

We may also automatically collect certain technical information when you interact with our websites and services, including IP address, browser type, device information, pages viewed, referring pages, website activity, approximate geographic information derived from IP address, cookies, and similar technical information.

Payment card information may be collected and processed by third-party payment processors. Color Inc does not necessarily receive or store complete payment card information.

2. How We Use Information

Color Inc may use information we collect to:

  • Create and administer customer accounts;

  • Process and manufacture orders;

  • Produce photographic prints and other products;

  • Process payments, refunds, credits, and account adjustments;

  • Fulfill and ship orders;

  • Provide drop-shipping and direct-to-customer fulfillment;

  • Provide customer service and technical support;

  • Communicate regarding orders, accounts, products, and services;

  • Operate and improve our websites, ordering systems, software, products, and services;

  • Maintain customer preferences and account settings;

  • Provide pricing, rewards, promotional, or account benefits;

  • Personalize the customer experience;

  • Analyze purchasing patterns, product usage, and website activity;

  • Prevent fraud, unauthorized access, abuse, and security incidents;

  • Maintain the integrity and security of our systems;

  • Comply with legal, regulatory, tax, accounting, and contractual obligations;

  • Enforce our agreements and policies; and

  • Provide marketing and promotional communications as described below.

3. Email and Marketing Communications

Color Inc may use the email address you provide to communicate with you regarding Color Inc products, services, programs, and promotions.

Marketing communications may include information regarding:

  • New products and services;

  • Special offers and discounts;

  • Seasonal promotions;

  • Product recommendations;

  • Educational information;

  • Events and industry information;

  • Customer rewards or pricing programs;

  • Account-related offers;

  • Products you previously purchased or viewed;

  • Shopping cart reminders; and

  • Other Color Inc products or services that may be relevant to your business.

We may use information concerning your interactions with Color Inc, including website activity, ordering activity, previous purchases, and shopping cart activity, to personalize these communications.

This may include sending email reminders regarding products left in a shopping cart or an ordering process that was started but not completed.

You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in our marketing communications.

Opting out of marketing communications does not prevent Color Inc from sending transactional, administrative, operational, or service-related communications.

These communications may include order confirmations, invoices, payment notifications, shipping and tracking information, account notices, customer service communications, security notices, pricing or service changes, and other communications necessary to provide products or services requested by the customer.

Color Inc will honor marketing opt-out requests in accordance with applicable law.

4. Photographs, Images, and Customer Content

Customers retain their rights in photographs, images, artwork, designs, files, and other content submitted to Color Inc (“Customer Content”).

Uploading or transmitting Customer Content to Color Inc does not transfer ownership of that content to Color Inc.

Customers grant Color Inc the limited rights necessary to receive, store, process, reproduce, modify for production purposes, transmit, manufacture, print, package, and otherwise use Customer Content as reasonably necessary to provide the products and services requested by the customer.

Color Inc may also access Customer Content when reasonably necessary to provide customer service, technical support, troubleshoot production issues, investigate fraud or misuse, maintain system security, or comply with applicable law.

Color Inc will not use a customer’s photographs or other Customer Content in Color Inc advertising, promotional materials, social media, portfolio displays, trade-show materials, or other public marketing without the customer’s permission, except where otherwise authorized by a separate agreement or submission.

5. Images Containing Other Individuals

Color Inc primarily provides services to professional photographers, studios, schools, organizations, businesses, and other customers who may submit photographs depicting their own clients, students, athletes, families, employees, or other individuals.

The Color Inc customer submitting such content is responsible for having the rights, permissions, releases, and lawful authority necessary to submit the images and request the applicable products or services.

Color Inc processes such images on behalf of its customers for the purpose of providing requested printing, manufacturing, storage, fulfillment, and related services.

6. School, Sports, and Event Photography

Certain Color Inc services support school, sports, event, team, and volume photography.

These services may involve photographs and information relating to students or minors.

Color Inc does not obtain ownership rights in these photographs merely because they are submitted for printing or fulfillment.

Customers using Color Inc for school, sports, event, or youth photography are responsible for ensuring that their collection and submission of photographs and related information complies with applicable laws and any agreements or requirements applicable to their organization, school, league, client, or program.

Color Inc uses such information to provide the printing, manufacturing, fulfillment, customer service, technical, and related services requested by its customers.

7. Integrated Partners and Ordering Platforms

Color Inc may receive orders, images, customer information, shipping information, and other data through third-party platforms and integrations selected by our customers.

These may include photography sales platforms, ordering systems, gallery providers, school and sports photography platforms, and other integrated services.

Information received through an integrated partner may be used to manufacture, fulfill, ship, support, and administer the applicable order or service.

Third-party platforms operate under their own privacy policies and terms. Color Inc is not responsible for the privacy practices of independently operated third-party platforms.

8. Service Providers and Disclosure of Information

Color Inc may disclose information to trusted third parties that assist us in operating our business and providing services.

These providers may include:

  • Payment processors;

  • Cloud hosting and data-storage providers;

  • Website and technology providers;

  • Email and communications providers;

  • Analytics providers;

  • Security and fraud-prevention providers;

  • Shipping carriers;

  • Fulfillment partners;

  • Customer-service providers; and

  • Other vendors necessary to operate our business.

These providers may receive information only as reasonably necessary to perform services for Color Inc or as otherwise permitted by applicable law.

We may also disclose information when reasonably necessary to comply with applicable law, legal process, court orders, governmental requests, enforce our agreements, investigate fraud or misuse, or protect the rights, property, security, or safety of Color Inc, our customers, or others.

9. Business Transfers

If Color Inc is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction, customer information and other business records may be transferred as part of that transaction.

Any successor organization receiving personal information would remain subject to applicable privacy laws and contractual obligations concerning that information.

10. Sale and Sharing of Personal Information

Color Inc does not sell personal information for monetary compensation.

To the extent certain advertising, analytics, or marketing technologies may constitute a “sale,” “sharing,” “targeted advertising,” or similar activity under applicable privacy laws, Color Inc will provide notices and privacy choices required by applicable law.

11. Cookies, Analytics, and Similar Technologies

Color Inc and its service providers may use cookies, pixels, analytics tools, and similar technologies to:

  • Operate our websites and ordering systems;

  • Maintain login sessions and customer preferences;

  • Understand website usage;

  • Measure marketing effectiveness;

  • Improve products and services;

  • Diagnose technical problems;

  • Prevent fraud and unauthorized activity; and

  • Provide relevant marketing communications.

Where required by applicable law, Color Inc will provide appropriate notices or choices concerning these technologies.

12. Data Retention

Color Inc retains personal information for as long as reasonably necessary to:

  • Provide products and services;

  • Maintain customer accounts;

  • Fulfill orders;

  • Maintain business and transaction records;

  • Provide customer support;

  • Comply with legal, tax, and accounting obligations;

  • Prevent fraud;

  • Resolve disputes; and

  • Enforce agreements.

Photographs, production files, and other Customer Content may be retained for periods reasonably necessary for production, order fulfillment, reorders, customer service, backup, system operation, or other legitimate business purposes.

Color Inc may establish or modify retention periods for Customer Content and is not intended to serve as the customer’s permanent or primary image-storage service unless expressly agreed otherwise.

Customers should maintain independent backups of important photographs, artwork, and other files.

13. Data Security

Color Inc uses reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information and Customer Content.

However, no internet transmission, electronic storage system, network, or security measure can be guaranteed to be completely secure.

Accordingly, Color Inc cannot guarantee the absolute security or availability of information transmitted to or maintained by our systems.

14. Privacy Rights

Depending upon where you reside, applicable law may provide certain rights concerning your personal information.

These may include rights to request access to, correction of, or deletion of certain personal information and rights concerning certain uses or disclosures of personal information.

Color Inc will process verified privacy requests as required by applicable law.

Requests may be submitted using the contact information provided below.

15. Children’s Privacy

Color Inc’s accounts and services are intended for photographers, businesses, organizations, and adult customers and are not directed toward children under 13.

Color Inc does not knowingly solicit children under 13 to create Color Inc customer accounts.

Because Color Inc provides professional photographic printing and fulfillment services, photographs submitted by our customers may depict children and minors. These photographs are treated as Customer Content and processed to provide services requested by our customers.

16. Third-Party Websites and Services

Color Inc websites and services may contain links to third-party websites, services, applications, or platforms.

Color Inc is not responsible for the privacy practices, security, content, or policies of independently operated third parties. Customers should review the privacy policies of third-party services they choose to use.

17. Changes to this Privacy Policy

Color Inc may update this Privacy Policy periodically to reflect changes in our products, services, technology, business practices, or legal requirements.

When material changes are made, we will provide notice as required by applicable law.

The effective date displayed at the beginning of this Privacy Policy identifies when the current version became effective.

18. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy, the personal information we maintain, or Color Inc’s privacy practices, you may contact us at:

Color Incorporated Digital Imaging
3280 Chicago Drive SW
Grandville, MI 49418
United States

Email: privacy@colorincprolab.com

Privacy requests, including applicable requests to access, correct, or delete personal information or exercise other privacy rights provided by law, may be submitted to the email address above.