Ensure accurate color rendition and brightness by following these steps in your photographic workflow. 

1. File management

File Type


The "JPEG Interchange Format" is a method of compressing and storing images, and is the native file format for our lab printers. We require this format so that no re-encoding or altering of your image is required to print them.

Color Space


At Color Inc, we require all images to be submitted in sRGB color space. Any image not in sRGB color space, may print improperly, with poor color representation.


Image Resolution


For example, a 4x6 print should be at least 1200 x 1800 pixels, as 4 inches * 300 pixels/inch = 1200 pixels, and 6 inches * 300 dots/inch = 1800 pixels. Prints larger than 11x14 can be submitted at 240 dpi to expedite file transfer.

Images should have a 1/4" bleed, meaning that you should keep all essential aspects of the image at least 1/4" from the edge of the print. We cannot guarantee that text or image will not be lost outside that border.


2. Color Settings in Photoshop and Lightroom


Photoshop Color Settings

To edit color settings in Photoshop, click "Edit" -> "Color Settings". Be sure to set "RGB Working Space" to "sRGB IEC61966-2.1". This will set Photoshop to work with files in sRGB. However, this alone does not convert your images to sRGB.

Individual images you are working with, will need to be assigned sRGB. To do this, click "Edit" -> "Assign Profile". Then select sRGB (from working profile, or the profile list) and click "Ok".

Photoshop can warn you when these settings are not correct, and correct them. Simply click "Edit" -> "Color Settings" and check the boxes labeled "Profile Mismatches" and "Missing Profiles". This will display a warning anytime you are editing a non-sRGB image, and offer to convert it for you. The Color Management Policies option will also allow Photoshop to convert images for you.

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Lightroom Color Settings

When exporting photos from Lightroom, select JPEG as the image format, sRGB as the color space and set the resolution to 300 pixels per inch. 


If you plan to do additional edits in Photoshop after editing in Lightroom, be sure to have your External Editing preferences set. 

To adjust this setting, go to the External Editing tab in preferences, and set Color Space to sRGB. Choose a bit depth of 8 bits/component and a resolution of 300.  When saving your final edit in Photoshop, be sure to save as a JPEG.

3.  Monitor Calibration

For professional photographers, maintaining a calibrated and profiled monitor is essential to attaining consistent and predictable color on all monitors.  This user-friendly calibration kit is perfect for ensuring you with the most accurate monitor-to-print color accuracy! The ColorMunki features an enhanced sensor, providing you with higher sensitivity in dark areas for better control in shadow detail as well as a more neutral gray scale. 

Match The Target Print to Your Display

View this image in your editing software to evaluate your monitors display compared to the print. 

Contact us for a hard copy of the target print. 

If necessary adjust your monitor settings manually or with monitor calibrating software. 


4. Order Test Prints

Before placing a complete order, we encourage all new customers to order test prints to ensure they are matched to our lab standards for color.

Compare the color and brightness on your screen to the color in the prints. If all the previous steps were done, your prints should look perfect. 

Customers can send in 5 individual 5x7 prints to be printed and shipped for 5¢. 


Download the Paper profiles to Soft Proof

Soft Proofing is the ability to view a simulation on your monitor of how you image will look when printed, based on the chosen paper profile. 
Download The Profiles and follow the step by step instructions that are included to ensure accurate color before printing.